Pura Vida was created having in mind the provision for capeverdeans of whatever there is in terms of quality surf wear, and is now considered the best alternative for those who will buy such products being a reference in this sector in Cape Verde. As a representative of well-known international brands in many of its stores all over the country, Pura Vida is proud to present to all those that like Surf, Bodyboard or Windsurf a whole lot of options on the most well known and prestigious brands such as Quiksilver, Rip Curl, Reef, Billabong, Greenish, Tribord among others. Always having in mind the provision of quality, Pura Vida has now opened a new store in the beautiful island of Boa Vista, enlarging its services and taking its products to more people. This, alongside with the stores of Sal and Sao Vicente will offer to the many visitors and clients excellence in attendance and services provision both to locals and foreigners. As a basic principle Pura Vida is proud of supporting the growth of such sports in these isles, and since its first opening that it has been giving whatever help that is at its reach to help promote any social event connected to surf in Cape Verde. Pura Vida, headed by the well-known and skilled Pascal Luiggi, is making its way through many different areas such as Surf, Excursion, and Fishing, in some of the most important islands in Cape Verde in terms of potentialities for the practise of such sports, and as a space of affirmation in terms of tourism, leisure activities and as a means of promoting Cape Verde as a country ruled by the Sea, the Sports, the good-will and the pure life.